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        Zachary Matchett-Smith using INFINITI QX80 liftgate

        INFINITI Creators

        Capturing Life in Style

        Luxury is better when it enriches our lives – and empowers our endeavours. We gave seven Canadian creators different INFINITI vehicles to fuel their creative pursuits. Discover their stories as they set out to capture life in their own signature style.

        Meet the Creators

        Jon Simo | Toronto, ON

        Pursuing the Impossible

        Behind the scenes video of Jon Simo with the INFINITI QX60

        Jon Simo is a Canadian creator who has been on a mission to make impossible visuals for over a decade. His signature style is defined by thriving on a challenge and producing results from the most unexpected places.

         

        He loves to experiment with new camera techniques and really push the envelope of what's possible in the current sphere of advertising and storytelling. Discover what Jon created with the INFINITI QX60 on his side.

        Jon and QX60

        Jon Simo recording footage for the INFINITI QX60 video
        Jon Simo INFINITI QX60 video

        We put Jon behind the wheel of the QX60 to help him pursue the impossible. Brimming with elegance and versatility, our three-row luxury SUV was the perfect collaborator as Jon ventured out into the unexpected.

         

        Explore QX60

        JAMIE OUT | VANCOUVER, BC

        CHASING NEW PERSPECTIVES

        Behind the scenes video of Jamie Out with the INFINITI QX80

        Jamie is a travel and adventure enthusiast and freelance photographer from Vancouver, British Columbia. Often found exploring the rugged coastlines of the West Coast or the immense Rocky Mountains of Canada, his primary focus is telling stories and capturing the spirit of the adventure in these landscapes.

         

        Jamie thrives off exploring those hard to reach places and capturing unique perspectives in his photography. Watch Jamie introduce his family to stunning new landscapes in an INFINITI QX80.

        Jamie and QX80

        Jamie Out standing on the driver side of the INFINITI QX80
        Jamie Out driving the INFINITI QX80

        We matched Jamie and his family with our full-size luxury SUV: the QX80. With seating for up to eight, and handling technology that keeps the cabin nice and level, it was an ideal venue for their adventures. And with generous cargo space, Jamie’s photography gear never once cramped his passengers’ style.

         

        Explore QX80

        MIRI MASSO | VANCOUVER, BC

        Life In Motion

        Miri Masso standing on the driver side of the INFINITI QX50

        Miri Masso is a Mexican photographer and stop motion artist based in Vancouver, Canada. She loves to share her passion for traveling and old films through the lens of her camera. Discover Miri’s work, enabled and inspired by the INFINITI QX50 luxury crossover.

        Miri and QX50

        Miri Masso sitting in the INFINITI QX50 cargo space with her dog
        Miri Masso INFINITI QX50 video

        We handed Miri the keys to the QX50 as she spent the day capturing Vancouver in her own inimitable style. With flexible seating, smart technology and sophisticated design, weaving through town was a pleasure on the way to a picnic outside of the city.

         

        Explore QX50

        KARL LEE | CALGARY, AB

        INSPIRING THE ARTIST

        Behind the scenes video of Karl Lee with the INFINITI QX55

        Karl is an automotive and lifestyle photographer based in Calgary, Alberta. Karl’s love for photography started early on in life when he would spend endless hours in the darkroom with his aunt who was a photojournalist.

         

        It wasn't until he moved to Canada in 2014 that he realized photography was something he wanted to pursue professionally. Since then, his dedication to the craft has allowed him to work with countless brands that are as passionate about their stories as he is about telling them.


         

        Discover what Karl created in collaboration with a Calgary based artist – and the INFINITI QX55.

        Karl and QX55

        Karl Lee INFINITI QX55 video
        Karl Lee leaning out of passenger side to capture the INFINITI QX55 driving on a highway

        We paired Karl with our sporty yet sophisticated QX55 crossover coupe, to document an artist’s journey from downtown Calgary to the Rockies. Its standout exterior and artfully crafted cabin were sure to give him plenty of ideas. Plus, its adaptability made the journey a breeze.

         

        Explore QX55

        CHLOÉ DUMONT & DANY SIMARD | MONTRÉAL, QC

        LUXURY FOR ANY EVENT

        Chloe Dumont and Dany Simard walking towards the INFINITI QX60

        Dany Simard and Chloé Dumont are living their lives at 100 km an hour. Founders of Haute Influence, a social media agency they launched in 2017, they represent over 35 artists and create an abundance of content.

         

        Always on the go, you can catch Dany and Chloé at every big event in town – all this while being the parents of two little girls. No matter how hectic life gets, they still make time to head off the grid for a few days with their little ones. Because life is all about balance.

         

        See how the INFINITI QX60 empowered them to take on life in style.

        Chloé, Dany and QX60

        Chloe Dumont and Dany Simard holding hands while walking away from the INFINITI QX60
        Chloe Dumont and Dany Simard INFINITI QX60 video

        We gave Chloé and Dany the keys to a brand new QX60, so they could enjoy a little extra luxury on the way to one of their events – and during a family getaway. Its elegant yet flexible interior brought comfort, convenience and style to every ride, from hectic workday to weekend escape.

         

        Explore QX60

        ZACHARY MATCHETT-SMITH | TORONTO, ON

        Crafting Something Special

        Zachary Matchett-Smith mounting a camera above the rear wheel on the left side of the INFINITI QX80

        Zac is a Toronto contractor turned online content creator. To share his passion for building, woodworking and DIY, he turned to social media and started his Zac Builds page. Zac specializes in mixed media projects that blend the latest technology with centuries-old woodworking techniques.

         

        Discover how the INFINITI QX80 came into play as Zac designed and built his own handcrafted turntable.

        Zac and QX80

        Zachary Matchett-Smith INFINITI QX80 video
        Zachary Matchett-Smith sitting in INFINITI QX80 generous cargo space

        We put Zac and QX80 together for an epic hands-on collaboration. With generous cargo space and remarkable capability, this craftsman turned creator had ample room for materials, equipment – and relaxation once the heavy lifting was over.

         

        Explore QX80

        Find Inspiration with INFINITI

        Like our Canadian creators, we’re driven to experience the full potential of life’s special moments – with luxury that’s made to be lived in. Discover the INFINITI lineup and find your inspiration.

        The INFINITI SUV lineup, featuring the QX80, QX60, QX55, and QX50, parked side by side across from rocky mountains



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