INFINITI Creators
Luxury is better when it enriches our lives – and empowers our endeavours. We gave seven Canadian creators different INFINITI vehicles to fuel their creative pursuits. Discover their stories as they set out to capture life in their own signature style.
Meet the Creators
Jon Simo | Toronto, ON
Pursuing the Impossible
Jon Simo is a Canadian creator who has been on a mission to make impossible visuals for over a decade. His signature style is defined by thriving on a challenge and producing results from the most unexpected places.
He loves to experiment with new camera techniques and really push the envelope of what's possible in the current sphere of advertising and storytelling. Discover what Jon created with the INFINITI QX60 on his side.
Jon and QX60
We put Jon behind the wheel of the QX60 to help him pursue the impossible. Brimming with elegance and versatility, our three-row luxury SUV was the perfect collaborator as Jon ventured out into the unexpected.
JAMIE OUT | VANCOUVER, BC
CHASING NEW PERSPECTIVES
Jamie is a travel and adventure enthusiast and freelance photographer from Vancouver, British Columbia. Often found exploring the rugged coastlines of the West Coast or the immense Rocky Mountains of Canada, his primary focus is telling stories and capturing the spirit of the adventure in these landscapes.
Jamie thrives off exploring those hard to reach places and capturing unique perspectives in his photography. Watch Jamie introduce his family to stunning new landscapes in an INFINITI QX80.
Jamie and QX80
We matched Jamie and his family with our full-size luxury SUV: the QX80. With seating for up to eight, and handling technology that keeps the cabin nice and level, it was an ideal venue for their adventures. And with generous cargo space, Jamie’s photography gear never once cramped his passengers’ style.
MIRI MASSO | VANCOUVER, BC
Life In Motion
Miri Masso is a Mexican photographer and stop motion artist based in Vancouver, Canada. She loves to share her passion for traveling and old films through the lens of her camera. Discover Miri’s work, enabled and inspired by the INFINITI QX50 luxury crossover.
Miri and QX50
We handed Miri the keys to the QX50 as she spent the day capturing Vancouver in her own inimitable style. With flexible seating, smart technology and sophisticated design, weaving through town was a pleasure on the way to a picnic outside of the city.
KARL LEE | CALGARY, AB
INSPIRING THE ARTIST
Karl is an automotive and lifestyle photographer based in Calgary, Alberta. Karl’s love for photography started early on in life when he would spend endless hours in the darkroom with his aunt who was a photojournalist.
It wasn't until he moved to Canada in 2014 that he realized photography was something he wanted to pursue professionally. Since then, his dedication to the craft has allowed him to work with countless brands that are as passionate about their stories as he is about telling them.
Discover what Karl created in collaboration with a Calgary based artist – and the INFINITI QX55.
Karl and QX55
We paired Karl with our sporty yet sophisticated QX55 crossover coupe, to document an artist’s journey from downtown Calgary to the Rockies. Its standout exterior and artfully crafted cabin were sure to give him plenty of ideas. Plus, its adaptability made the journey a breeze.
CHLOÉ DUMONT & DANY SIMARD | MONTRÉAL, QC
LUXURY FOR ANY EVENT
Dany Simard and Chloé Dumont are living their lives at 100 km an hour. Founders of Haute Influence, a social media agency they launched in 2017, they represent over 35 artists and create an abundance of content.
Always on the go, you can catch Dany and Chloé at every big event in town – all this while being the parents of two little girls. No matter how hectic life gets, they still make time to head off the grid for a few days with their little ones. Because life is all about balance.
See how the INFINITI QX60 empowered them to take on life in style.
Chloé, Dany and QX60
We gave Chloé and Dany the keys to a brand new QX60, so they could enjoy a little extra luxury on the way to one of their events – and during a family getaway. Its elegant yet flexible interior brought comfort, convenience and style to every ride, from hectic workday to weekend escape.
ZACHARY MATCHETT-SMITH | TORONTO, ON
Crafting Something Special
Zac is a Toronto contractor turned online content creator. To share his passion for building, woodworking and DIY, he turned to social media and started his Zac Builds page. Zac specializes in mixed media projects that blend the latest technology with centuries-old woodworking techniques.
Discover how the INFINITI QX80 came into play as Zac designed and built his own handcrafted turntable.
Zac and QX80
We put Zac and QX80 together for an epic hands-on collaboration. With generous cargo space and remarkable capability, this craftsman turned creator had ample room for materials, equipment – and relaxation once the heavy lifting was over.
Find Inspiration with INFINITI
Like our Canadian creators, we’re driven to experience the full potential of life’s special moments – with luxury that’s made to be lived in. Discover the INFINITI lineup and find your inspiration.
