THE EARLY YEARS

1985

DEFINING A NEW DIVISION

An elite group forms quietly within Nissan. Its purpose: to build a new division of performance luxury vehicles. One that would challenge the prevailing American and European luxury brands with more human-centric design.

1987

A NAME IS CHOSEN

Like that, INFINITI is born. With this development, a feeling of forward movement takes hold. To embody it, a badge is designed depicting two central lines into the horizon.

1989

WORLD, MEET INFINITI

INFINITI launches with 2 available models, the convention-defying Q45 sedan and the performance-oriented M30 coupe. With the debut of the INFINITI Total Ownership Experience, we quickly gain recognition as leaders in customer satisfaction.

1995

PRESENTING THE VQ ENGINE

A thrilling new V6 engine family is introduced: the VQ series. Designed for optimal power, torque and fuel consumption, the VQ ranks as one of Ward’s 10 Best Engines for the next 14 years – an unrivalled achievement. This is the predecessor of the INFINITI Twin Turbo V6.

1999

ACTIVATING OUR OWNERS CLUB

After a decade of growth, the INFINITI Owners Club is introduced as an addition to our Total Ownership Experience. With it, our luxury now extends far beyond to the driver’s seat - owners get access to exclusive offers and exciting travel opportunities.


A DRIVER-CENTRIC STANDARD

The driver and passenger have always been at the core of everything. From innovative technology to driver-centric design, every INFINITI embodies the core belief that luxury should be lived.

2001: VEHICLE ADVANCEMENT

SENSING WHAT’S AHEAD

INFINITI brings a powerful new innovation to fruition with Intelligent Cruise Control. It detects the vehicle ahead, adjusting your speed automatically so you can retain your desired distance.

2001

REFINED REVERSAL

Sometimes progress starts with looking backwards. 2001 saw the introduction of our RearView Monitor. Using external cameras, this innovation brings what’s behind your vehicle into view on your in-dash display to reveal an entirely new perspective.

2002

PIONEERING VOICE RECOGNITION

Another year leads to greater progress in our connective technologies. With the advent of INFINITI Voice Recognition, you can take command of your vehicle’s settings without removing your hands from the wheel.

2003

GROWING WITH DISTINCTION

January sees an invigorating development. Our G35 Sport Sedan and Sport Coupe are ranked among Car and Driver’s Ten Best Cars. By November, INFINITI is the fastest growing luxury brand in the United States.


PUSHING TECHNOLOGY FURTHER

2004

HEIGHTENING LANE AWARENESS

Lane Departure Warning makes its first appearance in the INFINITI FX. It can sense when you’re about to cross the divider lines without signaling, alerting you before you make the move. This important innovation is yet another vigilant addition to our growing suite of safety technologies.

2007

AN ELEVATED PARKING EXPERIENCE

A brand-new parking technology is unveiled: the World’s First Around View Monitor. Now you can access a virtual 360 view of your vehicle as you manoeuvre it, enabling you to gauge each space with the total perspective.

2007

AN UNWAVERING TRAJECTORY

We bring you the Lane Departure Prevention system, an evolution of Lane Departure Warning. Beyond alerting you, it automatically compensates if it senses you are about to drift to a neighboring lane, tapping selected brakes to weave you back into position. An industry first, from INFINITI.

2010

CLEARING YOUR PERIPHERY

Paving the way for more advanced safety technologies, INFINITI introduces the world’s first Blind Spot Intervention system. It senses when another vehicle is occupying the adjacent lane, alerts you to its presence and selectively applies the brakes.

2011

INFINITI MOTORSPORTS BEGINS

For the 2011 Formula One Season, INFINITI partners with the reigning F1 Champions, Red Bull Racing, to explore further technological collaborations. An exhilarating opportunity to deepen our performance thinking.

2012

AN INTELLIGENT BACKUP

INFINITI reveals another World’s First Technology. Our Backup Collision Intervention detects what you might miss when you’re in reverse. If danger is imminent, the system warns you and engages the brakes, so you can embark in total control.

2014

ADAPT WITH EASE

With the introduction of Direct Adaptive Steering, INFINITI brings unprecedented precision to the wheel. It lets you filter unwanted vibration while tailoring your steering in an abundance of ways – a feature like no other driver technology to date.

2017

THE REVOLUTIONARY VC-TURBO

More than 20 years in the making, INFINITI’s groundbreaking new VC-Turbo is the world’s first production variable compression ratio engine. One of the most technologically-advanced internal combustion engines ever created, the VC-Turbo is capable of physically transforming on demand, delivering the efficiency of four cylinders alongside the performance of a much larger powerplant.


THE SHOWROOM OF THE FUTURE

CONTINUING TO BE AHEAD OF THE CURVE

A NEW ERA OF LUXURY

Electrifying the INFINITI range means rethinking the luxury car from the ground up. These aren’t just our first fully electric concept vehicles, they define a new era of INFINITI design, powered by exceptional performance, range and a human-centric philosophy that puts real life at the centre of everything. We can’t wait for the next 30 years. Discover what’s next.