THE BEST LUXURY CAR FOR REAL ESTATE AGENTS

5 MIN READ

First impressions matter. That’s especially true in real estate, where success can and often does come down to confidence and a firm handshake. It’s also why, whether you’re going to meet a potential client or showing an existing one around their new neighbourhood, what you drive can say a lot about who – and how successful – you are.

While preference may vary when it comes to model and manufacturer, the one thing most real estate agents seem to agree on is the segment they want their car to fit into: Luxury. Luxury vehicles are not only the most popular and sought after options, but from a business standpoint, they also make the most sense.

For starters, luxury vehicles project success and confidence. In many ways, business and image rely upon and feed one another. The more successful you are, the more successful you’re bound to appear. For that very reason, cultivating an image that projects success is a tried and true way to ensure people know who you are and what you’re about.

Second, you’re going to have clients in your car. Maybe not all the time, but certainly some of the time. And because everything you say and do ultimately contributes to how you’re perceived, the fact is that every moment you’re with a client is an opportunity to impress them. That’s why you smile, dress well and keep your vehicle clean. But having a spacious, four-door car with premium features intended to make your passengers feel safer and more comfortable? Well, that says something too.

Third, the reality of the job means you’ll be spending a lot of time in your car. From staging homes to putting up and taking down ‘for sale’ signs, a good chunk of what you do requires you to get from A to B – to C and then to D. To that end, your driver’s seat is, in many ways, your office chair. Choosing one that looks good, feels good and makes your day just a little easier? That will pay for itself over time.

As a realtor, you’re also an entrepreneur. That is to say, real estate is more than just a job – it’s a business without training wheels, and one you’re either largely or entirely responsible for. That’s why, apart from industry knowledge, work ethic, sales abilities and other key skills, how you market yourself will play a huge role in determining how successful you are.

But image can only get you so far. Beyond aesthetics, capability is what does the heavy lifting. The same goes for your car. While a good looking one will get you noticed, a good looking one that comes with an available Wi-Fi hotspot, hi-def touchscreen display and both Apple CarPlay® and Android Auto™? That’ll get you noticed while you’re sending an updated offer, asking Siri to schedule your next appointment or finding a place to grab lunch along the way.

Considering what real estate agents do for a living, there are three important factors to keep in mind when shopping for a new luxury vehicle:

Luxury doesn’t always equal comfort, but for your purposes, it should. When considering your options, keep an eye on things like advanced ergonomics, abundant legroom and cabin spaciousness. A vehicle that offers all three will go a long way toward ensuring you and your clients get the most out of every ride.

Our recommendation: Consider the QX50,which was listed among Wards® 10 Best Interiors in 2018. With its calm and tranquil atmosphere, elegant surfaces, well-appointed interior, as well as its heated steering wheel and seats, the QX50 means sure-fire comfort in any weather. Additional details like its driver’s footrest and hold-just-about-anything cup and card holders offer the kind off additional conveniences you’ll appreciate on those longer work days.

When it comes to vehicles, technology is one aspect that can really separate a luxury model from the rest. And while front-and-centre examples like crisp, clear touchscreen displays and premium audio systems may seem the most obvious, they’re just the tip of a much more integrated iceberg. These days, driver assistance tech can help you and your passengers feel safer on the road with their abilities to detect and avoid hazards and take some of the stress out of driving. Beyond safety, convenience and connectivity features can not only help you run your business from your car, but with hands-free voice technology you can even do it while driving without compromising your safety.

Our recommendation: The QX50 offers premium Driver Assist Technologies like ProPilot Assist to enhance your driving abilities. This advanced system helps you master traffic, providing subtle guidance at the touch of a button. It maintains space between your vehicle and the one ahead, and keeps you and your clients safely between the lines without actually taking control. Meanwhile, the Head-Up Display projects important details onto the lower windshield – such as turn-by-turn directions for when you’re visiting a new property, or driving through a less familiar part of town. And with standard Apple CarPlay® and Android Auto™, you can connect your compatible smartphone and enjoy immediate access to your digital world (think voice-activated scheduling and directions, or answering client calls) without sacrificing safety.

Your car should be a reflection of your personality and business, and a vehicle that commands attention while also serving as a portable, functional, and yet still elegant office space may be just the thing to impress clients (and keep you feeling confident).

Our recommendation: The QX50 is designed for second glances, with strong aerodynamic lines that demand a second look and a wider stance that creates a much more commanding presence. And that’s just to start. Inspired by the human eye, the QX50’s signature I-LED headlights chart a luminous path forward in any condition. Accented by daytime running lights, they stand out at any angle, giving you a radiant glow in the morning, afternoon and evening. And further emphasizing the QX50’s commitment to aesthetics and functionality, its imposing clamshell hood was designed to turn heads while also allowing for a larger interior cabin. Or should we say office?